LET’S TOAST A NEW PHASE. WITH COFFEE, OF COURSE.

Café do Moço is the specialty coffee brand owned by the four-time barista champion Leonardo Moço and businesswoman Estela Cotes. In 2018 the company made headway into the national market and requested BlaBlu to make a complete brand overhaul.

After many cups of coffee, BlaBlu rebranded Café do Moço, marking the café’s new phase and expansion, both in the physical and online store.

The new identity was launched at the International Coffee Week, held in Minas Gerais. The exhibition stand, developed in partnership with Wiym, was one of the biggest attractions of the expo.

Finally, packaging and POS also got a new look and every detail had been carefully thought out by the agency and the client. The result is an experience, in every way. To enjoy with a good coffee, if possible!